What Makes Us Different

Our Focus:
We focus solely on financial services - that means that we are never distracted by the lure of other things.

Our People:
All of the people that work in brandmanagement, CoreData research and DragonData are financial services people - typically they have come from either a marketing or communications background, which means they know your industry, they have on average 15 years of market experience.

Our Process:
We are in the market constantly - researching, polling mystery shopping - examining what is happening - we do qualitative and quantitative work and produce in depth high quality research. Last year we conducted on behalf of clients - more than 2000 bank mystery shopping events and analysis, thre wrap and platform competitive platform reviews and subsequent change implementation consulting - Four core market benchmarking studies, more than 100 financial planner mystery shopping and compliance benchmarking events, 60 online surveys and four core performance index reports.

Our Products:
We specialise in industry reports developing syndicated and specialist work which gives participants a clear snapshot of where their business fits in the competitive landscape and a view of their strengths and weaknesses.

No Junior:
With us there is no seduction team and operational team - the people you see are the people you get - they manage the process from end to end.

The Range of Service:
This team can deliver the full range of market intelligence, market research strategy and product design services.

Beyond The Anecdote:
CoreData Research builds a picture of your market from hard data which allows you to make decisions which will have the most effective impact for the least spend.